Business, Marketing, Pandemic by Sas Soubhi
All marketing activities have taken a dramatic hit during the pandemic, as a business owner it is strongly advisable to revisit your marketing plan and be hypersensitive to your clients and their budgetary needs. So here are 5 tips for you to consider during this difficult time… Share what your company is doing with your […]
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Content, Marketing by Sas Soubhi
Increasingly, marketing is being pigeon-holed as a “magic wand” style of business activity…an action which must prompt an instant reaction! Whilst this may not fully jive with Newton’s third law of motion, there are clearly blurred lines between the creation of desirable sunshine and the magic needed to create these bright rays… which is worthy […]
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Campaigns, Marketing by Sas Soubhi
Exploring and understanding market segments is a crucial requirement for every business owner. “Content marketing hits the G-Spot when the reader proclaims…that this was written specifically with me in mind!” …this great quote from Jamie Tuner provides the focal length for marketing segmentation converging the images and copy into perfect focus. Behind the scenes though a […]
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About as Seasonal as an Easter Egg in Winter As the marketing world accelerates towards Xmas with the speed and alacrity of a crashed-out office worker dragging themselves home from the annual party, it is customary to reflect on the seasonal highs and lows. So, if you have exhausted the annual check list of : […]
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Brands, Marketing by Sas Soubhi
In a complex world, one constant is the fact that life revolves around repetition. A bit like the missing parable from the bible about the existential dishwasher….where pleasure derived from sustenance and food gratification is often short lived due to the demands of having to clean up after yourself…DAILY! Marketing and specifically branding, is no […]
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Marketing by Sas Soubhi
….as part of our re-branding exercise here are some elementary marketing tips and thoughts This oft quoted and cliched phrase is the subject of our latest blog and aims to demonstrate the basic thinking you need to bring to your marketing table. It follows, a short nationwide tour where it developed and sustained its own […]
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Marketing by Sas Soubhi
As much as I continue to beat the drum that good marketing revolves around creativity, differentiation and good process, making a good impression is also a crucial factor. After all, a major consideration for any business owner is the need to impress on an prospective buyer’s emotion receptors, that a product or service is worthy […]
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Content, Marketing by Sas Soubhi
End of Days OK as this is the third film title in a row that we’ve used, by now you have probably gleaned that we like movies. In fact, by now we should be trending on twitter #businessmedicslikesmovietitles So, the final instalment of any good blog is what media folk refer to as the wrap […]
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Content, Marketing by Sas Soubhi
Body of Evidence We have shamelessly used another film title to continue our theme of how blog writing has all the allure of trainspotting (potentially another film title!) Having extolled the virtues of a good headline, we turn our attention now to the body of the text. This is where your subject, discussion topic, issue […]
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Content, Marketing by Sas Soubhi
3 Blogs on a Website somewhere near UB10! Well what are you looking for in a headline? A compelling and eye-catching film title truly grabs your attention and entices you to find out more? The intrigue factor may well have been one of the reasons why the film….. “3 Billboards outside Ebbing, Missouri” won a […]
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