Marketing

“Ch..Ch..Changes…the person as a brand”

“Ch..Ch..Changes…the person as a brand”

Brands, Business, Marketing by Sas Soubhi

what I’d give to have a Periodic Table of my life!” A few years before he passed away, I was fortunate enough to visit a David Bowie exhibition at the V&A in London.

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Subscribe to Your Tribe!

Subscribe to Your Tribe!

Content, Data, Marketing by Sas Soubhi

31 January 2018 | Sas Soubhi Start by mobilising your tribe… In this third and final exploration of marketing tribes, we aim to show you how to harness the power within networks and communities by connecting people with ideas. The aim is to create a group of tribe builders through a diversity of different channels to extend […]

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Finding Social Illumination from Christmas Lights

Xmas-Lights

Marketing, Xmas/Spoof by Sas Soubhi

  It’s that time of year again when certain houses in the neighbourhood take on a well honed ‘sci-fi’ like appearance.

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“Whether you call it a clan, a network or a tribe, you definitely need one!”

Footie-Shirts

Content, Data, Marketing by Sas Soubhi

I felt it compelling to share this excellent and timeless presentation from Seth Godin on Tribes. In this TED lecture, he discusses how the world of marketing has undergone tectonic change in the past century and points to how the future of marketing will centre around the concept of Thought Leadership.

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The Perils of Choice … or the Bagel Conundrum!

Bagel

Marketing by Sas Soubhi

This latest blog, was inspired by a recent holiday to the States when a simple visit to a bagel bakery turned into a cross examination succinctly highlighting first world problems.

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Gaze into a Crystal ball to view “Future Marketing!

BM_Future-Marketing-600x347

Marketing by Sas Soubhi

Every time I bump into someone on a train or tube, who is more focused on writing or reading a social media message than trying to walk;  I am reminded of how we are evolving as a species.

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You can’t create good marketing without a good maintenance team!

Business-Medics-Formula

Business, Marketing by Sas Soubhi

Don’t worry, this isn’t a F1 related blog but welcome to sports confusion …as we delve into a blog of 2 halves! Starting with creativity to which the marketing world likes to owe its existence. This can range from the latest squeakiest, shiniest, tastiest, hottest item through to products that fillet, chop, dice, slice and even […]

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Mind the Gap?

Business-Medics-Email-Marketing-Campaign

Brands, Business, Marketing by Sas Soubhi

A recent clothes shopping expedition with my 16 year old daughter proved quite illuminating. Having been dragged through the usual fashion haunts such as Hollister (still can’t figure out whether it’s designed to be a clothing retailer or a restaurant?), Topshop, American Apparel, Urban Outfitters and Superdry we found ourselves outside Gap. I suggested it […]

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Marketing Differentiation or “don’t hide your light under a Bentley?”

bentley

Content, Marketing by Sas Soubhi

10 March 2017 | Sas Soubhi Harley Street London, W1 Whilst heading to the tube following a client meeting the other day, I was amazed to see the car in the photo parked outside a dental practice. For once the advertising on the side of the door resonated more than the make and model of the car […]

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No need to play darts in the dark!

No need to play darts in the dark!

Content, Marketing by Sas Soubhi

14 February 2017 | Sas Soubhi Whilst flicking channels the other week, I stumbled across a programme from my childhood called “Bullseye”. This type of programme had never been a particular favourite of mine but as it preceded “The Big Match” on a Sunday afternoon, became a regular watch. These were after all the days where there […]

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