Life, Marketing, Xmas/Spoof by sas
The choice of red as the dominant colour in Christmas advertising is deeply rooted in tradition and symbolism. The association stems from the link between the modern image of Santa Claus as popularized by Coca-Cola in the 1930s, resplendent in his red suit. Santa was smart enough to realise that he needed to stand out […]
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Business, Marketing, SEO by sas
Small Business SEO Guide In a nutshell, small business SEO is the process of improving your search engine ranking so your SMB appears in prominent positions in search queries that relate to your business’ service or product offering.
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Campaigns, Marketing, Strategy by sas
Common questions we hear about making an investment in marketing your business… “This is what we have always done!” This is the most cost-effective…by which they usually mean the cheapest?! We came up with a wish list following a brainstorm involving all employees…usually the business owners! It seems like it is the latest shiny thing […]
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Brands, Marketing, Strategy by Sas Soubhi
As we all know, any business conducting marketing activities should demand a “return on their investment” and “revenue growth” from their creative practices. Throughout our business journey, we see business owners erroneously confuse marketing and branding, even adopting the assumption that they are one and the same thing. This is further compounded by so-called “marketing […]
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Business, Marketing, Surveys by Sas Soubhi
During Sept 2022, I had the opportunity to attend a series of networking events run by the ONLE network group. This followed the monthly release of a talk entitled “Marketing the Big Picture…put the Social Media Cookie Jar down!” where I was privileged to be interviewed by one of the network founders James West. The […]
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Content, Marketing, Strategy, Surveys by Sas Soubhi
With over half of the year over, here is a digest from a survey conducted by Hubspot, published earlier this year which highlights where Business to Business Marketing needs to focus in the short term. There are some useful insights here which will prompt some healthy discussion. Return on Investment is the key challenge. Measuring […]
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Business, Marketing, Surveys by Sas Soubhi
As the year draws to a close, it is time again for annual seasonal reflections to dominate the agenda. For this year’s retroactivities, I thought it might be worth sharing some thoughts and findings following a year-long survey/experiment on how businesses market themselves. There is nothing overly scientific about this project, more of a light-hearted view […]
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Marketing, Strategy by Sas Soubhi
“I had to get up in the morning at ten o’clock at night, half an hour before I went to bed“…this classic line from Monty Python’s 4 Yorkshiremen sketch may be hinting at the direction of travel the marketing world is heading with the capacity for instant gratification pervading and allegedly improving our lives!
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Marketing, Strategy by Sas Soubhi
The role of any type of marketing is to achieve business growth through new customers and continues to be the biggest challenge facing businesses today. A key decision business owners grapple with is whether to do the marketing themselves or get outside help? This is where deciding on a marketing strategy in tune with the […]
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Marketing, Strategy by Sas Soubhi
Clearly the “business delivery” buck stops with the owner or MD of any organisation. Talented as they are though, they may not always have the skills and/or time to ensure that their business plan is delivered as effectively as possible, and in a lot of cases the marketing function will appear as fuzzy crosshairs in […]
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