Brands, Marketing, Strategy by Sas Soubhi
As we all know, any business conducting marketing activities should demand a “return on their investment” and “revenue growth” from their creative practices. Throughout our business journey, we see business owners erroneously confuse marketing and branding, even adopting the assumption that they are one and the same thing. This is further compounded by so-called “marketing […]
Read more
Brands, Marketing by Sas Soubhi
In a complex world, one constant is the fact that life revolves around repetition. A bit like the missing parable from the bible about the existential dishwasher….where pleasure derived from sustenance and food gratification is often short lived due to the demands of having to clean up after yourself…DAILY! Marketing and specifically branding, is no […]
Read more
Brands by Sas Soubhi
or….when brand globalisation comes unstuck Last summer, I was sitting in a bar in Northern Cyprus watching a local band render a terrific version of the Sting classic “An Englishman in New York”. Whilst questioning the loaded irony of my own identity and marvelling at the plethora of international treats on offer, it got me […]
Read more
Brands, Business, Marketing by Sas Soubhi
what I’d give to have a Periodic Table of my life!” A few years before he passed away, I was fortunate enough to visit a David Bowie exhibition at the V&A in London.
Read more
Brands, Business, Marketing by Sas Soubhi
A recent clothes shopping expedition with my 16 year old daughter proved quite illuminating. Having been dragged through the usual fashion haunts such as Hollister (still can’t figure out whether it’s designed to be a clothing retailer or a restaurant?), Topshop, American Apparel, Urban Outfitters and Superdry we found ourselves outside Gap. I suggested it […]
Read more
Address: Transport House, Uxbridge Road, Hillingdon Heath Middx UB10 OLY
Tel: 0845 257 4552
Email: info@businessmedics.co.uk
Business Medics is a full-service strategic & digital marketing agency with the skills to transform your brand, grow your small to medium business and increase overall profitability.