Content, Marketing, Strategy, Surveys by Sas Soubhi
With over half of the year over, here is a digest from a survey conducted by Hubspot, published earlier this year which highlights where Business to Business Marketing needs to focus in the short term. There are some useful insights here which will prompt some healthy discussion. Return on Investment is the key challenge. Measuring […]
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Content by Sas Soubhi
A recent survey in Hubspot indicated that 82% of marketers have used content marketing in 2021, a significant increase from 70% in 2020. Great that we are all practicing what we preach but in another section of the survey the suggestion is that only 40% of UK businesses are actually using content marketing to promote […]
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Content, Marketing by Sas Soubhi
Increasingly, marketing is being pigeon-holed as a “magic wand” style of business activity…an action which must prompt an instant reaction! Whilst this may not fully jive with Newton’s third law of motion, there are clearly blurred lines between the creation of desirable sunshine and the magic needed to create these bright rays… which is worthy […]
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Content, Marketing by Sas Soubhi
End of Days OK as this is the third film title in a row that we’ve used, by now you have probably gleaned that we like movies. In fact, by now we should be trending on twitter #businessmedicslikesmovietitles So, the final instalment of any good blog is what media folk refer to as the wrap […]
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Content, Marketing by Sas Soubhi
Body of Evidence We have shamelessly used another film title to continue our theme of how blog writing has all the allure of trainspotting (potentially another film title!) Having extolled the virtues of a good headline, we turn our attention now to the body of the text. This is where your subject, discussion topic, issue […]
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Content, Marketing by Sas Soubhi
3 Blogs on a Website somewhere near UB10! Well what are you looking for in a headline? A compelling and eye-catching film title truly grabs your attention and entices you to find out more? The intrigue factor may well have been one of the reasons why the film….. “3 Billboards outside Ebbing, Missouri” won a […]
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Content, Data, Marketing by Sas Soubhi
31 January 2018 | Sas Soubhi Start by mobilising your tribe… In this third and final exploration of marketing tribes, we aim to show you how to harness the power within networks and communities by connecting people with ideas. The aim is to create a group of tribe builders through a diversity of different channels to extend […]
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Content, Data, Marketing by Sas Soubhi
I felt it compelling to share this excellent and timeless presentation from Seth Godin on Tribes. In this TED lecture, he discusses how the world of marketing has undergone tectonic change in the past century and points to how the future of marketing will centre around the concept of Thought Leadership.
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Content, Marketing by Sas Soubhi
10 March 2017 | Sas Soubhi Harley Street London, W1 Whilst heading to the tube following a client meeting the other day, I was amazed to see the car in the photo parked outside a dental practice. For once the advertising on the side of the door resonated more than the make and model of the car […]
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Content, Marketing by Sas Soubhi
14 February 2017 | Sas Soubhi Whilst flicking channels the other week, I stumbled across a programme from my childhood called “Bullseye”. This type of programme had never been a particular favourite of mine but as it preceded “The Big Match” on a Sunday afternoon, became a regular watch. These were after all the days where there […]
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