All marketing activities have taken a dramatic hit during the pandemic, as a business owner it is strongly advisable to revisit your marketing plan and be hypersensitive to your clients and their budgetary needs. So here are 5 tips for you to consider during this difficult time…
- Share what your company is doing with your clients
Communication is crucial, all your clients need to know that you are available and continuing to provide your services. Take a look at the six points you need to tell clients in this 60 second video. A quick cost-efficient way to broadcast this to your contacts, available through Business is Open. This will give you a significant competitive edge as your competitors may not be open and your presence on “the radar screen” will ensure that clients know you re both working to a high safety standard and approachable.
- Use online strategies to connect with your customers
Reach out to your customers by offering them resources, ideas and advise during lockdown. By staying connected online you demonstrate that you are open for business, are safe, welcoming, and providing the right types of reassurances which may not be as forthcoming from more official sources!
- Ensure you use a tone of empathy in your marketing communications
A great deal of business owners needed to make difficult choices during the pandemic and have tightened their budgets significantly. Approach all communications using an empathetic and compassionate tone, conveying a sentiment of support.
- Continue to regularly refresh your online content
Use your website and social media regularly to keep your keywords and content updated. Upload new posts especially on the homepage and write blogs at every opportunity. Where possible try and ensure that your content ideas can provide value to your customer.
- Revisit your marketing plans
During the first lockdown a great deal of marketing plans were excellent sources of nutrients for the shredder! It was impossible to see the implications of what was about to unfurl and moreover specifically, the scale of the “world shut down”.
As things stand, we still do not know how long the pandemic is going to be around, so it is good idea to plan and organize what your business is going to do financially in order to survive. This does not mean switch off your marketing altogether, just be appreciative that you need to spend your budget in a smarter and more efficient way. This is something we can help you with through a Zoom workshop.
Marketing during COVID-19 is an ongoing process as everything continues to evolve. Being actively involved in communication with your customers through videos and online presence is crucial in order to remain in your customers thoughts and plans throughout the pandemic and also to be strongly positioned to help and assist them, once some semblance of normality returns.
