As much as I continue to beat the drum that good marketing revolves around creativity, differentiation and good process, making a good impression is also a crucial factor.
After all, a major consideration for any business owner is the need to impress on an prospective buyer’s emotion receptors, that a product or service is worthy of purchase. In the same way that the art movement featured in this article depicts a visual impression of a moment, your sales pitch is your moment to impress….the time to stand, speak up and be counted. So in essence, we are replacing the shifting colours and light of the art world, with the tonality and precision of the content world.
So here are some tips from this art loving SME to help create that first impression..
- Ensure you are in a steady state where you can consistently engage with people
- Be authentic
- A firm handshake goes a long way
- Adapt to a memorable dress code
- Develop a confident manner
- Look out for non verbal communication signals
- Maintain good eye contact
- Be original and polite
Personal presentation is however, merely the tip of the iceberg, impressions can also be made equally on all the back of house activities. So here are a few other critical considerations:
- Invest in your corporate identity and gauge what feedback your brand makes in the marketplace
- Ensure that your website is up to date, working and is reflective of your corporate identity
- Mirror this through all other marketing collateral e.g. Business cards, newsletters, campaigns, language consistency of your communications
- Finally is the appearance of your office or workplace consistent with your branding?
To conclude ….remember that old Turkish saying which translates rather well as “what people say and feel about you after you’ve left a room is precisely your job when you are in it!
