Marketing, Strategy by Sas Soubhi
Clearly the “business delivery” buck stops with the owner or MD of any organisation. Talented as they are though, they may not always have the skills and/or time to ensure that their business plan is delivered as effectively as possible, and in a lot of cases the marketing function will appear as fuzzy crosshairs in […]
Read moreXmas/Spoof by Sas Soubhi
Please enjoy this short video… In what has been a really challenging year, we wish all our clients a very happy Christmas and hope that some semblance of normality returns in 2021.
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Business, Marketing, Pandemic by Sas Soubhi
All marketing activities have taken a dramatic hit during the pandemic, as a business owner it is strongly advisable to revisit your marketing plan and be hypersensitive to your clients and their budgetary needs. So here are 5 tips for you to consider during this difficult time… Share what your company is doing with your […]
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Content, Marketing by Sas Soubhi
Increasingly, marketing is being pigeon-holed as a “magic wand” style of business activity…an action which must prompt an instant reaction! Whilst this may not fully jive with Newton’s third law of motion, there are clearly blurred lines between the creation of desirable sunshine and the magic needed to create these bright rays… which is worthy […]
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Campaigns, Marketing by Sas Soubhi
Exploring and understanding market segments is a crucial requirement for every business owner. “Content marketing hits the G-Spot when the reader proclaims…that this was written specifically with me in mind!” …this great quote from Jamie Tuner provides the focal length for marketing segmentation converging the images and copy into perfect focus. Behind the scenes though a […]
Read moreMarketing by Sas Soubhi
About as Seasonal as an Easter Egg in Winter As the marketing world accelerates towards Xmas with the speed and alacrity of a crashed-out office worker dragging themselves home from the annual party, it is customary to reflect on the seasonal highs and lows. So, if you have exhausted the annual check list of : […]
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Brands, Marketing by Sas Soubhi
In a complex world, one constant is the fact that life revolves around repetition. A bit like the missing parable from the bible about the existential dishwasher….where pleasure derived from sustenance and food gratification is often short lived due to the demands of having to clean up after yourself…DAILY! Marketing and specifically branding, is no […]
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Marketing by Sas Soubhi
….as part of our re-branding exercise here are some elementary marketing tips and thoughts This oft quoted and cliched phrase is the subject of our latest blog and aims to demonstrate the basic thinking you need to bring to your marketing table. It follows, a short nationwide tour where it developed and sustained its own […]
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Marketing by Sas Soubhi
As much as I continue to beat the drum that good marketing revolves around creativity, differentiation and good process, making a good impression is also a crucial factor. After all, a major consideration for any business owner is the need to impress on an prospective buyer’s emotion receptors, that a product or service is worthy […]
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Brands by Sas Soubhi
or….when brand globalisation comes unstuck Last summer, I was sitting in a bar in Northern Cyprus watching a local band render a terrific version of the Sting classic “An Englishman in New York”. Whilst questioning the loaded irony of my own identity and marvelling at the plethora of international treats on offer, it got me […]
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