Business, Marketing by Sas Soubhi
Don’t worry, this isn’t a F1 related blog but welcome to sports confusion …as we delve into a blog of 2 halves! Starting with creativity to which the marketing world likes to owe its existence. This can range from the latest squeakiest, shiniest, tastiest, hottest item through to products that fillet, chop, dice, slice and even […]
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Brands, Business, Marketing by Sas Soubhi
A recent clothes shopping expedition with my 16 year old daughter proved quite illuminating. Having been dragged through the usual fashion haunts such as Hollister (still can’t figure out whether it’s designed to be a clothing retailer or a restaurant?), Topshop, American Apparel, Urban Outfitters and Superdry we found ourselves outside Gap. I suggested it […]
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White Paper by Sas Soubhi
Baby Steps From an early age, we learn the importance of numbers. The ability to count ensures we grasp dimensions through key concepts such as time, distance, length, weight, money and a host of other physical phenomena such as league tables!
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Xmas/Spoof by Sas Soubhi
01 April 2017 | Sas Soubhi The automotive world is about to be revolutionised following the sensational announcement that a car giant has pioneered the development of the first rubber car. The first prototype is currently undergoing circuit testing and the first batch will be emerging from the production lines or should this be the injection moulds by late 2017. […]
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White Paper by Sas Soubhi
15 March 2017 | Sas Soubhi There is no magic wand to wave to achieve business growth. In a cluttered and fiercely competitive market place getting noticed is getting increasingly harder, especially in a business environment where the same regular, repeat buzz phrases seem to dominate the landscape. So where can we start to differentiate our business? […]
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Content, Marketing by Sas Soubhi
10 March 2017 | Sas Soubhi Harley Street London, W1 Whilst heading to the tube following a client meeting the other day, I was amazed to see the car in the photo parked outside a dental practice. For once the advertising on the side of the door resonated more than the make and model of the car […]
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Content, Marketing by Sas Soubhi
14 February 2017 | Sas Soubhi Whilst flicking channels the other week, I stumbled across a programme from my childhood called “Bullseye”. This type of programme had never been a particular favourite of mine but as it preceded “The Big Match” on a Sunday afternoon, became a regular watch. These were after all the days where there […]
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Content, Marketing, Surveys by Sas Soubhi
13 January 2017 | Sas Soubhi Earlier this year I had the misfortune of spending 5 days in an NHS hospital, sampling the true post Brexit magnificence of British cultural diversity. ,,don’t worry there will be a marketing relevance near the end! Having had an emergency gall bladder operation at a leading West London hospital I was […]
Read more23 June 2016 | Sas Soubhi A recent Kia poster strapline on the London underground stating that “you make us make better cars” reinforces the rationale for marketing. One of the first things any student of marketing learns, is the importance of customer opinion. Whether this is active market research prior to an exciting product launch or […]
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Campaigns, Content, Data, Marketing by Sas Soubhi
21 June 2016 | Sas Soubhi In the digital age we live in, personal information is in abundant supply and often withholding information about yourself can be quite a challenge. One byte of information that is sought more than others is your birth date. This has become of particular significance for all NHS computer based systems which […]
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